The ‘Izandla Ziyagezana’ campaign is Albany Bakery’s answer to the possibility that restoring the environment and getting rid of the pollution that currently plagues the planet can be done.
On Tuesday, 11th November, Albany held a handover event at Tshebedisano Primary School in Pimville, Gauteng and announced the school as the national top collecting school for this year’s campaign, which was aimed at encouraging communities to collect the plastic bags from Albany Superior loaves bought from their local outlets, in order to decrease the level of pollution and dumping.
‘Izandla Ziyagezana’, which means “one hand helping another”, challenged South African schools to collect Albany Superior plastic bags for a chance to win a range of Albany prizes for the school and the community at large. The school won the grand prize of R100 000 by collecting over 60 000 Albany Superior bags, beating hundreds of schools that took part in the initiative.
“I am very happy because our children will positively benefit from this competition. It took us six months to complete. The project was managed by Ms. Pamela Mokori and the Tshebedisano Primary staff members as well as the learners,” said Phillip Mokgojoa, Principal of Tshebedisano Primary School. The value of the campaign didn’t go unnoticed by Government as Gauteng Education MEC Panyaza Lesufi also joined Albany at the school prize handover.
“The main objective of the campaign was to encourage schools to do their bit to save the environment. The overall participation from schools nationally was overwhelming,” said Percy Masemene, Albany Brand Manager.
Among the other winning schools were Thlokomelo Primary School (Gauteng), Tiamoko Primary School (Gauteng), Sweetwater Primary School (Kwa Zulu Natal), Dr Yusuf Dadoo Primary School (Gauteng), Tyburn Primary School (Kwa Zulu Natal) and Kuyasa Primary School (Western Cape). The schools were awarded R25 000 and were linked to the six Albany Bakery catchment areas.
The top 100 collecting schools nationally each won R2 500 and the first 500 schools to reach the 25 000 target each won themselves R1 000.
Obren Motswane, Sabio Communications