The Coca-Cola Company, in partnership with (RED), invites people from South Africa and all over the world to join efforts to help end mother-to-child transmission of HIV with the launch of a new campaign, titled “SHARE THE SOUND OF AN AIDS FREE GENERATION”.
The campaign will feature an array of top artists as they debut new music and offer exclusive experiences encouraging people to come together, to share, and most importantly – to give. Funds raised from the campaign will go to the Global Fund to fight AIDS, Tuberculosis and Malaria to finance projects, which provide HIV prevention, testing, counseling, treatment, and care services.
The global programme, which runs through World AIDS Day on December 1st, 2014, shares a message of hope and unity to empower today’s youth to understand they can be the generation to end the AIDS pandemic. 650 babies are born every day with HIV, yet life-saving medication exists and costs as little as R4.42 a day. That same medication can reduce the risk of an HIV-positive woman passing on the virus to her baby by 95%.
Artists rallying behind this significant cause include the likes of Aloe Blacc, Wyclef Jean, Avicci, One Republic, as well as the debut of a previously unreleased track by Queen. The track entitled, “Let Me in Your Heart Again,” features the iconic vocals of the late Freddie Mercury, who passed away from AIDS in 1991 and has been exclusively mixed for this campaign by William Orbit. Throughout the campaign these artists will unveil an original song that will be available to download on iTunes with all proceeds benefitting the Global Fund.
Win Unique Experiences
Coca-Cola® and (RED) have partnered with OMAZE, a leading fundraising platform that specializes in offering the chance to win once-in-a-lifetime experiences that require fans to make a donation to secure a chance of winning. By visiting www.Omaze.com/CokeRED, fans can enter to win incredible experiences, including:
- Go Backstage with Bono and Win his Guitar: Get flown to a U2 show where Bono will give you his custom (RED) Gretsch guitar and sign it for you backstage. (Omaze.com/Bono)
- The Ultimate EDM Year of Your Life: Avicii has designed his own special experience for a fan to win tickets to three of the biggest music festivals in the world and ultimately join Avicii on-stage in Las Vegas next year. (Omaze.com/Avicii)
- On-Stage with Queen + Adam Lambert: Queen and Adam Lambert are inviting two fans to sit on-stage for their concert at the O2 Arena London. They will also be given a VIP tour of Queen’s legendary recording studio in Montreux, Switzerland. (Omaze.com/Queen)
- Live Like OneRepublic for a Day: OneRepublic has also created a fundraising experience where a lucky fan can spend the day with the band and enjoy VIP access to a show. (Omaze.com/OneRepublic)
The Coca-Cola Company is dedicated to the fight to end HIV/AIDS. Since 2006, The Coca-Cola Company and its Foundations have committed over $15 million in the fight to end AIDS through awareness, education and prevention. In 2011, The Coca-Cola Company initially pledged $5 million to the Global Fund through the partnership with (RED) and has recently raised its commitment by an additional $2 million donation directly to the Global Fund. This year, Coca-Cola will leverage the size and scale of the system to rally for the cause, ultimately activating this campaign in over 40 countries worldwide.
Extracts from release by Sarah Hess, Eclipse PR